Introduction
Off Page SEO-
Off-Page SEO refers to all the activities we do outside our website to improve its ranking and visibility on search engines like Google, Bing, and Yahoo.
While On-Page SEO focuses on optimizing the content, structure, and technical aspects within our website, Off-Page SEO is about building authority, trust, and popularity outside our website.
Think of it like this — writing and optimizing a book (On-Page SEO) is one thing, but promoting it through book fairs, interviews, reviews, and social media (Off-Page SEO) is another. Both are important, but Off-Page SEO is what gets our website noticed by a larger audience.
Example: Building Authority for Our Content
Let’s take a real example.
We created a blog post titled:
“Mahatma Gandhi – The Revolutionary”
We spent hours writing 1,500+ words of high-quality, engaging, and well-researched content. Then we optimized it with On-Page SEO using WordPress and Rank Math — adding focus keywords, headings, meta descriptions, images with alt tags, and so on.
After this, Google indexed our page — meaning it now exists in Google’s database.
But here’s the problem: Just because it’s indexed doesn’t mean people will automatically find it. There are thousands of other articles on the same topic.
This is where Off Page SEO comes in — it’s the process of telling the internet, “Hey, our content exists and it’s worth reading!”
Basic Steps We Take in Off Page SEO
1. Competitor Research
First, we look at the top 10 websites ranking for our topic.
Example: We search “Mahatma Gandhi biography” on Google and note down the websites that appear on the first page.
From here, we study:
- Domain Authority (DA) — How strong and trusted is their site?
- Website Traffic — How many visitors do they get monthly?
- Backlinks — Which other websites are linking to them?
- Heading Tags (H1, H2, H3) — How they structure their content.
This helps us understand why Google is ranking them higher than others.
2. Analyzing Backlinks
Backlinks are links from other websites pointing to our site.
In Google’s eyes, backlinks work like votes of trust. The more high-quality sites link to us, the more credible we appear.
Example:
If The Hindu newspaper links to our blog, it signals to Google that our content is trustworthy — because a reputable site is recommending us.
We use tools like Ahrefs, SEMrush, or Ubersuggest to find out where our competitors are getting their backlinks from. Once we know these sources, we can also reach out to those same sites to link to our content.
3. Creating Backlinks for Our Website
After finding backlink opportunities, we start building our own. Some methods include:
- Guest Posting — Writing articles for other websites in exchange for a link back to our site.
- Social Media Promotion — Sharing our blog on platforms like Facebook, LinkedIn, and X (Twitter) to increase reach.
- Forum Participation — Joining discussions on platforms like Quora or Reddit and linking to our content when relevant.
- Business Listings — Adding our site to online directories like Google Business Profile or niche-specific listings.
Example:
If we find that our competitor is getting traffic from a history blog, we can contact that blog owner, show them our well-written Gandhi article, and ask them to feature it as a reference.
On-Page vs Off Page SEO – The Key Difference
Both are connected, but the main difference is:
- On-Page SEO happens while writing and optimizing content.
- Off Page SEO happens after publishing, focusing on promotion, backlinks, and building authority.
Simply put:
📄 On-Page SEO gets our content ready for Google.
🌍 Off-Page SEO gets our content ready for the world.
Real-World Analogy
Let’s imagine we opened a new café.
- On-Page SEO = Decorating the café, designing a menu, training the staff (preparing everything inside).
- Off Page SEO = Advertising, distributing flyers, social media posts, food bloggers reviewing us (getting people to visit).
Without Off-Page SEO, our café might be beautiful — but empty.
Role of Off Page SEO in Digital Marketing–
Off Page SEO plays the role of a bridge between our website and the outside digital world. While On-Page SEO makes our content search engine-friendly, Off-Page SEO ensures that people actually find, trust, and share our content on other platforms.
In digital marketing, Off Page SEO acts like the “word-of-mouth” of the internet. The more our brand is mentioned, linked to, or shared on other trusted websites, social media platforms, blogs, and forums, the more credibility we earn in the eyes of both users and search engines.
Its role is not just to improve rankings but also to build brand authority, expand our audience reach, and create a positive reputation. By gaining quality backlinks, social mentions, and external endorsements, Off-Page SEO helps our website become a recognized and trusted source in its industry.
In simple terms, Off Page SEO is like building a strong reputation outside our own home (website) so that when people search for something related to our business, they are more likely to visit and trust us over others.
FAQ for Off Page SEO -(Frequently Asked Question)
Q. How do you handle Off Page SEO?
We handle Off-Page SEO by following a consistent and ethical promotion strategy:
Content Outreach – Reaching out to bloggers, journalists, and influencers who might benefit from sharing our content.
Relationship Building – Networking with people in our niche through LinkedIn, Twitter, and industry forums.
Diverse Link-Building – Using a mix of guest posts, mentions in resource pages, and citations in reputable directories.
Brand Mentions – Encouraging discussions about our brand in communities, podcasts, and interviews.
Social Proof – Sharing testimonials, reviews, and case studies to increase trust.
Our goal is not just to get backlinks, but to create a web of credibility around our site, so that no matter where people find us, they see value and authenticity.
Q. What is the purpose of Off Page SEO?
The main purpose of Off-Page SEO is to build the reputation, authority, and trustworthiness of our website beyond its own pages.
Think of it as building our brand’s credibility in the eyes of both search engines and users.
When more reputable sources mention or link to us, it tells search engines that our content is reliable and worth recommending. This not only improves rankings but also increases the likelihood of people discovering our brand from various corners of the internet, including social media, blogs, news articles, forums, and more.
Q. Are FAQ pages good for SEO?
Yes — FAQ pages can be very good for SEO if done correctly.
When we create FAQ pages that directly answer common user questions in a clear, concise, and structured format, search engines can pull these answers into Featured Snippets or People Also Ask sections in Google Search.
Additionally, adding FAQ Schema Markup can make our search listing stand out with expandable Q&A in Google results, which can improve click-through rates.
However, the key is to keep FAQs relevant, original, and genuinely helpful — not just keyword-stuffed.
Q. What is the best method of Off Page SEO?
There’s no single “best” method that works for everyone, but earning high-quality backlinks from authoritative websites is often considered the most effective.
However, instead of blindly chasing links, we focus on creating link-worthy content — like in-depth research articles, interactive tools, or unique case studies. When other sites naturally reference and link to our work because it adds value to their audience, the results are far stronger and long-lasting than paid or spammy links.
For example, if we publish a detailed historical timeline of India’s independence with visuals and verified facts, educational blogs and news sites might link to it as a reference without us even asking.